design + animation portfolio
WeTV (network identity)
Network Refresh Pitch
Our team at Mantra had the opportunity to pitch a refresh of WeTV’s broadcast identity. This concept was based on utilizing the iconic “We” mark as a bounding device with soft gradient color pairs. My role was to translate and iterate the creative direction across a variety of elements including title cards, bumpers, tune-ins, transitions, web banners, and OOH displays.
Expanded Marketing
Full screen mortis, Print Media, Time Square Ads, Web Banners and Promos.
Regular Program Packaging
Endpage Title & Tune In With Talent, In Show Promos, Next On, Sponsor Billboards, and Stunt Open.
Wedding Program Packaging
Endpage and Tune In System, Sponsor Banners, Promo Opens, Next On.
Client: WeTV, pitch. Work completed at Mantra Design, NY. Creative Direction and concept by: Fred Salkind.