design + animation portfolio
unsane (social campaign, theatrical)
Creative Director • Design • Animation • Editing • Audio
To prepare audiences for Stephen Soderbergh’s iPhone-shot pysch-thriller, our team focused on putting viewers in the mindset of the film’s protagonist Sawyer (Claire Foy): keeping them feeling unsettled, uncertain, possibly… unsane?
General Social | Personal Pieces
Platform “Hacks” || Creative ways to capture attention in crowded social feeds.
Real World || Disruptive IG video auto-scrolls through the protagonist’s posts, which change to match her mounting paranoia. Text message pop-ups tap viewers’ natural dopamine response, mimicking real notifications.
Swipe SxSW || IG Story apes dating apps to grab attention, teasing plot in a playful way to engage festival goers.
Is She, Isn’t She || Faux Facebook Carousel breaks its camouflage, scrolling through panels uncontrollably and glitching full-frame into the endcard.
Matter of Perspective || Facebook Carousel. Storyboard/moments selection: myself. Edit: Jesse Thaul.
Facebook Bot || Audiences could chat with a bot that took on the tone of the in-film therapist Sawyer visits, but with a sinister twist: serving content with conflicting answers that made users doubt their own recollection of the conversation.
Now You See Me || Cinemagraph-style vignettes that urged viewers to look closely. Without production stills to work with, these were created from collaged elements and approved film screenshots and earned great fan commentary online.
Additional Social | Executed by teammates Anthony Malzone, Jesse Thaul, Kirsten Elharda, and Michael Matzur.
Moodboards
Client: Bleecker Street. Work completed at Addison Interactive (LA). President: Scott Clay. Social Director: Sarah Reisert. Full campaign here featuring additional work by teammates Jesse Thaul, Anthony Malzone, Kirsten Elharda and Michael Matzur.