design + animation portfolio
Sweety High (media platform)
Graphic Design • Illustration • Animation
As in-house Graphic Designer for this tween-focused social network and production company, I built site elements, contest collateral, video graphics, and marketing materials. The north star: tapping into what really inspires and excites girls; with creativity, bold color and style at the forefront. Creative Director (+ site design): James Hutchinson.
Site Skinning | “TUBE” branded site feature; part of a redesign for the video-hosting page of the site.
Webseries Show Packaging | “G. Nails” SH original series
Videos | graphics and intros for various SH original series and content.
Site + Social Assets | “Jumbotron” artwork, 1x1 social posts, and “TUBE” headers to drive users to specific site content.
Contest Collateral | themed graphics utilized across the platform and social to drive engagement in semi-weekly UGC contests
Work completed at Sweety High. Creative Director: James Hutchinson. Founders: Veronica Zelle and Frank Simonetti.