OWN (broadcast packaging + promos)

Concepts • Style Frames + Design • Animation

During my contract with Oprah Winfrey Network, I created logos, show packaging and promos for a vibrant slate of content. Whether elevating stories of fatherhood or capturing reality stars in their element, I loved helping set the tone.

Ladies Night In

Show Package, Promo GFX | For this summer movie series hosted by Tabitha Brown, I designed around a VHS theme; ultimately simplifying the icons to really ‘pop’ — like the vintage classics on re-play.

Host Stringout + Design Exploration for L3, Intro animation, and color alt.

They Call Me Dad

Show Package, Promo GFX | This docuseries portrays the experience of Black fatherhood through celebrated figures like Kirk Franklin and D-Nice. I explored several ideas before this text-driven style became the final look.

L3 Design + Social Promo

Style Frames + Motion Tests

Put a Ring On It

Show Package | Running with diamond-inspired frames by team member Rachel Arnold, I executed this prismatic show package for a dating reality series.

L3 Design + early Intro animation and Style Frames

Our Own Christmas

Logo + Style Frames | OWN’s Christmas and Easter Specials needed cohesive packaging. I designed the logo and style; animation executed beautifully by Rachel Arnold.

Style Frames and alts + Logo Development

Friday-Saturday Nights Branding

Design + Animation Exploration | The Friday-Saturday Nights programming needed a refreshed look to communicate that OWN was the place to be for weekend entertainment. While the final package is simple and sleek, the exploration phase allowed me to play around with bold colors and shapes.

Motion Tests

Style Frames - Look A

Style Frames - Look B

Style Frames - Look C

Food on OWN

Show Packaging, Key Art | For OWN’s slate of four new Food Shows, I developed simple, poppy packaging customized to the personalities and style of each series. Finals + initial style frames and logo development below!

Work created at OWN / Oprah Winfrey Network. Art Director: Darmawan Tjhai. Creative Directors: Colin Del Cuore + Julia Mori. SVP Marketing/Senior Creative Director: Kristian Crummie.