• [ HELLO ]
  • SOCIAL
  • BROADCAST + DIGITAL
Hannah Grotbo

design + animation portfolio

  • [ HELLO ]
  • SOCIAL
  • BROADCAST + DIGITAL
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Luke Cage (social campaign, Netflix series)

Art Direction • Various Special Shoot Concepts • Design • VFX • Animation • Editing

Our team was lucky to be involved early on with Luke Cage: pitching key art ideas as well as custom shoot concepts. I enjoyed exploring the character’s history and his reimagining for a modern audience, with special series developed around the iconic soundtrack, Harlem setting, and Luke’s place in The Defenders universe.


In-World Cast Announcement Teasers | Photoshop

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Special Shoot Pieces

Harlem Sounds || Snackable Video. Greenscreen compositing, animation, sound.

Street Level Hero || Series produced by Netflix; assistance from AI. Graphics: myself. Edit: Rodrigo Heurta. Previews + alt looks below.

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Character Poster Design | Concepts, Photoshop compositing

 
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Social Content

Luke Cage has some pretty bold characters on his mind.

Wreck The Halls || Holiday-themed Defenders cutdown. Animation: myself. Design: Anthony Malzone. Editor: Rodrigo Huerta.

This in-world recreation of Pop’s “Swear Jar” was deployed to the delight of fans any time people swore in the Luke Cage social feeds.


 

Pitch Art + Concepts

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Client: Netflix. Work created at: Addison Interactive (LA). President: Scott Clay. Creative Director: Anthony Malzone. Social Director: Charlie Capen. Full campaign here featuring additional work by teammates Rodrigo Huerta, Jesse Thaul and Debbie Heo.