Kong Skull Island (social campaign, theatrical)

Art Direction • Design • Animation • Editing • Audio

Our team delivered across a variety of platforms to amplify fan excitement and spread Kong’s massive footprint organically. I got to play with vintage shutter-roll effects and bold Apocalypse Now-inspired color treatments, as well as develop travelogues for Skull Island and a series built around Brie Larson’s personal onset photography.

Social Content

Special Series utilizing Brie Larson’s real onset photography

Facebook Canvases

Facebook Canvases allow in-depth storytelling through branched swipe functions: ideal for Kong’s vast storyscape. Screencapture at left shows play-through in-app; storyboards and animatic for three series below. The Character Canvas alone required creation of 30 separate assets.

• Kongsize • Character Dossiers • Skull Island Travelogue

Animatic:

Storyboards:

Monarch Sciences Puzzles

Long before the Kong trailer dropped, we activated legacy superfans with in-world recreations of classic 1970’s code machines. Each transmitted a secret message whose answer paid off with access to hidden content via the Monarch Sciences website. Telex, CommandLine, and Waveform Monitor below — solve away:

Gridlocked: Instagram Grid Series

Another early campaign teaser that gave fans a short — but intriguing — glimpse at Skull Island and its inhabitants.

Sidelined Pitch Designs

Though they didn’t make the final campaign, these Minecraft, Insta-hack, and AR ideas were fun to dream up.

Client: Warner Bros. Work completed at Addison Interactive (LA). President: Scott Clay. Social Director: Sarah Reisert. Full campaign here featuring additional work by teammates Anthony Malzone, Rodrigo Huerta, Karina Ramos, and Wilson Saloj.