Art Direction + Design
HBO Max asked for a zine-style site to accompany the release of their splashy new teen-dramedy: Genera+ion. To capture the collective voice and spirit of its bold characters, I poured through episodes and considered the way this generation of young adults is expressing themselves as they become more fully grounded in their identities, beliefs and dreams.
Initial Design Exploration
Early designs made use of text bubbles, giphy stickers, and digital scribbles — the very ways in which teens broadcast their stories every day. These elements were simplified for the final execution above, but I always enjoy showing a design’s evolution and some of the gems that end up getting cut.
Client: HBO Max. Work created at Unfold Agency (LA). Founders: Daniel Weisinger & Brick Rucker & Creative Director: Brett Bimson; ACD Ryan Antista.