• [ HELLO ]
  • SOCIAL
  • BROADCAST + DIGITAL
Hannah Grotbo

design + animation portfolio

  • [ HELLO ]
  • SOCIAL
  • BROADCAST + DIGITAL
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The Conjuring Universe (social, theatrical)

Creative and Art Direction • Design • Animation • Editing • Audio

From creepy dolls to evil nuns, The Conjuring Universe knows a good jump scare. Our team carried the campaign torch through Annabelle Creation, The Nun and finally Annabelle Comes Home, putting our own fun touch on James Wan’s haunted world.


Annabelle Creation

A sepia-toned prequel to Annabelle, this campaign leaned into shadows, dust, and restrained suspense.

General Social | Cinemagraphs, statics, countdowns, and teasers

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Disruptive Posts | Designed to break a scroll


The Nun

The goal of our social for The Nun was to keep its secrets in the shadows, revealing only enough to get fans talking… or screaming.

Get Tickets | A full recreation of a moment from the film that was too low-res to use. Film screenshots + process to right.

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Photoshop asset prep


 

General Social | Additional countdowns and promo statics

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Annabelle Comes Home

This fun, colorful sequel to The Conjuring gave our team a chance to bring more vibrance and youth to the Universe, playing up its 1968 sleepover setting and appealing to fans new to the franchise.

Campaign Launch Teaser

 

The Conjuring Universe, Connected | For this piece, I recreated the Warrens’ hallway to feature scenes from Annabelle’s history, setting fans up for the next chapter… Annabelle Comes Home.

 

 

Twitter + Giphy Paid Media

  • Twitter Emoji: this custom emoji populated anytime a Twitter user deployed the ACH hashtag.

  • Giphy Sticker: Annabelle GIF sticker, deployed across Instagram and the Giphy app. Finals here, as finished by Chris Rutherford.

General Social

 

Initial sketch before vectorizing.

 

 

Style Guide + Design/Motion Tests

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Client: Warner Bros. Work completed at Addison Interactive (LA). President: Scott Clay. Producer: Nelly Tadevosyan. Campaign links below, featuring additional work by teammates Anthony Malzone, Rodrigo Huerta, Michael Matzur and Wilson Saloj.

IG: Annabelle + Annabelle Comes Home • The Nun Facebook: Annabelle • The Nun