Augie (coding toy commercials)

Storyboards • Live Shoot Assistant Directing • Design • Character Builds • Animation • Editing

To help launch their “Augie” AR coding robot, Pai Technology enlisted our team to build digital commercials from concept through completion. This required learning the games and interface, concepting ways to appeal to kids and parents in our messaging, and showing how Augie brings imagination to life through the magic of code. The spots deployed online as well as in-store displays.

Motion Previews:

Boards:

Final Spots

Adult Versions

Kid Versions*

(*additional “kid style” animations by Michael Matzur)

Client: Pai Technology. Work created for Addison Interactive (LA). Director/President: Scott Clay. Producer: Sacha Simmons. Production Design: Sarah Reisert. Augie wrangling and co-editor: Jesse Thaul. Makeup: Meagan Schmitz.