Creative Director • Design • Animation • Editing • Audio
To prepare audiences for Stephen Soderbergh’s iPhone-shot pysch-thriller, our team focused on putting viewers in the mindset of the film’s protagonist Sawyer (Claire Foy): keeping them feeling unsettled, uncertain, possibly… unsane?
General Social | Personal Pieces
Platform “Hacks” || Creative ways to capture attention in crowded social feeds.
Facebook Bot || Audiences could chat with a bot that took on the tone of the in-film therapist Sawyer visits, but with a sinister twist: serving content with conflicting answers that made users doubt their own recollection of the conversation.
Now You See Me || Cinemagraph-style vignettes that urged viewers to look closely. Without production stills to work with, these were created from collaged elements and approved film screenshots and earned great fan commentary online.
Additional Social | Executed by teammates Anthony Malzone, Jesse Thaul, Kirsten Elharda, and Michael Matzur.
Moodboards
Client: Bleecker Street. Work completed at Addison Interactive (LA). President: Scott Clay. Social Director: Sarah Reisert. Full campaign here featuring additional work by teammates Jesse Thaul, Anthony Malzone, Kirsten Elharda and Michael Matzur.