Creative and Art Direction • Design • Animation • Editing • Audio
From creepy dolls to evil nuns, The Conjuring Universe knows a good jump scare. Our team carried the campaign torch through Annabelle Creation, The Nun and finally Annabelle Comes Home, putting our own fun touch on James Wan’s haunted world.
A sepia-toned prequel to Annabelle, this campaign leaned into shadows, dust, and restrained suspense.
General Social | Cinemagraphs, statics, countdowns, and teasers
Disruptive Posts | Designed to break a scroll
The goal of our social for The Nun was to keep its secrets in the shadows, revealing only enough to get fans talking… or screaming.
Get Tickets | A full recreation of a moment from the film that was too low-res to use. Film screenshots + process to right.
General Social | Additional countdowns and promo statics
This fun, colorful sequel to The Conjuring gave our team a chance to bring more vibrance and youth to the Universe, playing up its 1968 sleepover setting and appealing to fans new to the franchise.
Campaign Launch Teaser
Twitter + Giphy Paid Media
Twitter Emoji: this custom emoji populated anytime a Twitter user deployed the ACH hashtag.
Giphy Sticker: Annabelle GIF sticker, deployed across Instagram and the Giphy app. Finals here, as finished by Chris Rutherford.
General Social
Style Guide + Design/Motion Tests
Client: Warner Bros. Work completed at Addison Interactive (LA). President: Scott Clay. Producer: Nelly Tadevosyan. Campaign links below, featuring additional work by teammates Anthony Malzone, Rodrigo Huerta, Michael Matzur and Wilson Saloj.
IG: Annabelle + Annabelle Comes Home • The Nun Facebook: Annabelle • The Nun